NetSkill Marketing

info@netskillmarketing.com

Your Search Engine Marketing Specialists

	Understand your customers' searching behavior. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they're trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).

	Decide how you will track conversions. Often this is easy…it's when you make a sale. Other times it can be trickier. If you're a real estate agent, you’ll most likely be tracking leads. In addition, you'll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.

	Do the keyword research. Brainstorm the core ones with a diverse group and make use of additonal tools to expand that core list.

	Group keywords by the conversation type (what is the potential customer looking for?) For example, if you'r a real estate agent you're prospects will be having different conversations if they're looking to relocate as opposed to someone already in your area looking to sell their house.

	Set up your adwords campaign using the keywords, groupings and landing pages.

	Monitor and test…EVERY DAY. Split testing of ads and adjusting bid rates will ensure profitibility.

This can be overwhelming. However, if you know what you're doing it's very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively really is like bringing a gun to a knife fight. And it's your competitor's that will have the knife!
Our services our designed to help you manage your pay per click campaign.

Privacy